In a time when social media is giving search engine optimization (SEO) a solid run for its money as the best traffic source for driving leads to your website and, ultimately, growing your business, it has never been more important to focus on your post quality and consistency.

There’s an increasing amount of competition on social media, with numerous other professional profiles just like yours, sharing similar content and audiences.

The key, therefore, is to ensure your content stands out. First, stop making the conversation solely about price. This is the main thing that consumers have been taught to ask about and, as you know, it’s not the most important part of the bigger picture.

Your social influence empowers you to educate potential clients and referral partners – and anyone else who wants to listen – about important aspects of your business.

Target your messaging to appeal to a broad range of clients by offering solutions to, and educating them on, common problems that they or someone else they know will likely be experiencing right now.

Be a dependable source of news and analytics on a variety of social media platforms regarding central topics within your area of expertise by posting frequently and talking about current headlines – stating why you agree or disagree and backing up your opinions – and open up the conversation.

This will help secure your position as the expert and keep you top-of-mind when your social media followers, or people they know, are in the market for your products and/or services.