What’s a Blog & Why Do I Need One?

What’s a Blog & Why Do I Need One?

The word “blog” is used a lot these days, but there’s not often a definition provided, particularly when talking about a communication tool used to boost your business. We’re frequently asked to explain exactly what blog writing entails. And that’s great, because it...
Offer Your Clients Experiences & Solutions

Offer Your Clients Experiences & Solutions

The way that consumers expect offerings to come their way has definitely changed over the years. Gone are the days of hard hitting sales tactics aimed at selling clients on services and products alone. Today’s consumer responds much more positively to experiences and...
You Should Be Blogging About That!

You Should Be Blogging About That!

If you haven’t started a regular blog, chances are, you’ve thought about it many times. Perhaps you worry about not having anything to write about… or maybe you’re wondering if that’s an effective use of your time? If you’re running a business fulltime, you should...
Do You Have a Marketing Plan?

Do You Have a Marketing Plan?

No business succeeds by fluke. We all know that, in order to ensure your success, you have to create a plan that maps out your path. And you must revisit and amend that plan, when necessary, along the way. This philosophy holds true for both your business and...