by Cindy Freiman | Mar 4, 2020 | Blog, Marketing
Instead of stressing over your communications plan – or lack thereof – think of planning as a process of implementing tried and true methods of raising your awareness to bring a continual flow of business in your door. But, be sure to avoid one-off fixes. You...
by Cindy Freiman | Nov 1, 2018 | Blog, Marketing
We all know that first impressions matter. We form an opinion about someone in the first few minutes we talk on the phone or in person… or even how they express themselves through email or direct message. And while you may “kill it” during that first meeting, it’s...
by Cindy Freiman | May 24, 2018 | Blog, Marketing
The word “blog” is used a lot these days, but there’s not often a definition provided, particularly when talking about a communication tool used to boost your business. We’re frequently asked to explain exactly what blog writing entails. And that’s great, because it...
by Cindy Freiman | Nov 6, 2017 | Blog, Marketing
The way that consumers expect offerings to come their way has definitely changed over the years. Gone are the days of hard hitting sales tactics aimed at selling clients on services and products alone. Today’s consumer responds much more positively to experiences and...
by Cindy Freiman | Oct 18, 2017 | Blog, Marketing
If you haven’t started a regular blog, chances are, you’ve thought about it many times. Perhaps you worry about not having anything to write about… or maybe you’re wondering if that’s an effective use of your time? If you’re running a business fulltime, you should...
by Cindy Freiman | Oct 5, 2017 | Blog, Marketing
You’ve successfully compiled a database filled with past, present and potential clients and referral partners, yet you feel like you’ve been neglecting them by not keeping in touch. Well, there’s no time like the present to build a plan to stay in touch regularly...
