I understand that staying on top of your communications effort can seem overwhelming – especially if you haven’t been in touch with your database, posted to social media or added new web content nearly as much as you’ve hoped to lately. But that doesn’t mean you can’t take action today to ensure you’re staying top-of-mind with your past, current and potential clients, referral partners and peers!
Here are five things you can begin doing right now that will make a difference:
Get a new bio.
So many bios are written in third person and don’t accurately depict the personality or expertise offered by a professional. A bio should be written in first person as if you’re speaking directly to your audience, inviting them to get to know you better.
Write a monthly blog.
This may seem daunting, but it doesn’t have to be. You’re likely full of ideas. Why not keep an ‘ideas’ file? That way, you can schedule time to pick one and expand upon it. You don’t have to write a novel or anything. Your blog can be short and sweet – 200 words or so. Each blog you create can then be repurposed – sent to your database and uploaded to your various social media accounts.
Increase your social media posts.
Regardless of which social media accounts you use – I find that Facebook, Instagram and LinkedIn work best for my business – be sure to post as often as you can or they won’t be effective tools for your business. Again, it’s important to set time aside regularly to plan posts ahead of time. That way, you only have to brainstorm once a week or so and you’re set for a week or two. If you currently post once a week, why not boost that to three times… then five… then seven? And if you miss a few days here and there, no worries – just pick up where you left off. So often when people fail to keep up with their ideal posting frequency, they give up and slip back into old habits.
Make more calls.
If you set time aside every day or a few times a week to make 3-5 phone calls each day – to past clients, referral sources, peers, and so on – you’ll be pleasantly surprised what you’ll learn. This is an effective way to refresh yourself and feel more in touch with your clients’ needs, your industry and your business. It’s also a great way to let others know your head’s still actively in the game.
Build a schedule.
Above all else, you have to time block to ensure all of the above gets done. It’s easy to say you don’t have time to complete these tasks, but it’s easier than you think when you plan ahead. Start with a simple calendar tracking all of the things you’re already doing every day, week, month and year. Then start scheduling all of the things you want to do more of in order to boost your business to the next level. No doubt you’ll get busy and be forced to bump tasks, but the important thing is that you see them in your calendar and you’re reminded of the importance of completing them as frequently as possible. And if time is truly not on your side, start outsourcing the tasks that you don’t need to personally complete!