You’re a busy business owner working hard every day to make sure your clients are receiving the best products and services you can possibly offer. You’re trying your best to post to social media when you have the chance, interact with your database from time-to-time, post a blog to your website every month, and the list goes on.
But is that enough? If you’re trying to do it all on your own, chances are, you’re missing out on a significant amount of business.
Ideally, you should be reaching out to your database every month with educational information – to ensure you remain top-of-mind with past, current and potential clients who may be in the market to personally use or recommend your services in the near future. You should also be posting useful tips and tricks to your social media accounts at least three times a week. And your website content should be boosted with new material at least monthly, including relevant blogs.
Optimizing your time
We all have the same amount of time in a day. But how we use that time is what separates us from the competition.
Of course, it’s only natural that you spend the majority of your time bringing a continual flow of business in your door. It’s your specialty, after all. You know your stuff and you can definitely sell yourself and your business.
Successful business owners know that the best use of their time is performing duties in which they specialize. It’s best to outsource everything else. After all, if something is going to take you hours to complete – and may not even be sending the right message once it’s created – why not pay an expert to complete it effectively, while freeing you up to do what you do best?