The way that consumers expect offerings to come their way has definitely changed over the years. Gone are the days of hard hitting sales tactics aimed at selling clients on services and products alone.
Today’s consumer responds much more positively to experiences and solutions offered by service providers. They want to know how you can make their lives easier and get them where they want to be.
So, it’s your job to cater to clients’ and potential clients’ needs and aspirations.
Paint a clear picture
If you’re a mortgage or real estate agent/broker, for instance, offer specific ideas on how you can make their dreams of homeownership a reality. Your offerings are a means to an end to get them into the home of their dreams. So, it’s your job to paint that picture for them the way they’d like to see it drawn.
While some people want to know the clear steps you’re going to walk them through to get into their next home, others will just simply want to know you’ll keep in touch at specific intervals throughout the process.
That’s why it’s important for your communications to include a wide variety of solutions you can provide to make homeownership more straightforward and less stressful than they think it will be, and appeal to a broader audience.
This will help keep you top-of-mind the next time they, or someone they know, is in the market to use your services.
In our society of instant gratification, it’s important to be easily accessible to your clients – especially new prospects who will just Google another provider if they don’t hear from you quickly enough.
If you’re getting leads in the door from remaining top-of-mind, it would be a shame to have those leads prove unfruitful because you weren’t available. So, if you find you’re not frequently able to answer your phone, or you aren’t available to respond promptly to email or social media inquiries, be sure to hire someone who can. It will prove well worth your while.
And if you need help positioning your social media, blogs, database communications… in such a way that they’ll help keep you top-of-mind with existing and potential clients and referral partners, we’re here to help. Answers to your questions are just a call or email away!