by Cindy Freiman | Jul 4, 2017 | Blog, Communication
There are countless benefits to entrenching yourself in your local community and becoming the expert in your field. The number one perk is that you’re top of mind when a local resident – or someone they know – is in need of your products and/or services, and you...
by Cindy Freiman | Jun 16, 2017 | Blog, Social Media
In a time when social media is giving search engine optimization (SEO) a solid run for its money as the best traffic source for driving leads to your website and, ultimately, growing your business, it has never been more important to focus on your post quality and...
by Cindy Freiman | May 27, 2017 | Blog, Communication
It’s important not to subscribe to the doom and gloom media hype surrounding the Canadian housing market. The sky’s not falling, so why would you want to scare potential homebuyers into continuing to rent or homeowners into staying put instead of moving up if they’re...
by Cindy Freiman | May 16, 2017 | Blog, Marketing
No business succeeds by fluke. We all know that, in order to ensure your success, you have to create a plan that maps out your path. And you must revisit and amend that plan, when necessary, along the way. This philosophy holds true for both your business and...
by Cindy Freiman | May 8, 2017 | Blog, Branding
Branding is about much more than your name and logo – it encompasses everything about who you are and what you do as a company. This includes your identity in the marketplace, service, strategy, marketing and overall messaging. Sometimes, an upstart sets out in one...
by Cindy Freiman | May 1, 2017 | Blog, Communication
I understand that staying on top of your communications effort can seem overwhelming – especially if you haven’t been in touch with your database, posted to social media or added new web content nearly as much as you’ve hoped to lately. But that doesn’t mean you can’t...
